Altruist supports charities that help children with albinism in Tanzania and the rest of Africa. We believe everybody should have an equal opportunity to be protected from the sun.
By buying Altruist, you can help albino children in Africa! Since the launch of Altruist in 2016, 10p from each tube sold has been donated to charitable causes. Altruist supports charities including Under The Same Sun & Stichting Afrikaanse Albino's.
In 2018 Altruist donated ten thousand 200ml bottles of SPF30 sunscreen (worth £40,000) to Stichting Afrikaanse Albino's in order to protect the world's most vulnerable.
Additionally, in partnership with GRUUM costmestics, Altruist donated over £12,000 to Melanoma UK.
Why is having albinism such an issue?
In Tanzania, an many parts of Africa, having albinism is a sentence to a harsh life and early death.
Albinism is a genetic condition, more prevalent in Africa. It results in a person looking white due to a lack of pigmentation in the hair, skin and eyes. People with albinism are visually impaired and highly vulnerable to sun exposure resulting in high rates of skin cancer.
Societal ignorance about the condition, as well as long-standing beliefs associated with witchcraft, lead to the dehumanization of people with albinism. It is widely believed that the body parts of people with albinism, used by witch doctors in magical charms and potions, bring wealth, health and good luck. This leads to brutal attacks resulting in maiming, death and the black market trafficking of albino body parts.Since 2006, more than 300 attacks have been recorded in 25 countries, and likely many more have gone unrecorded.